Privacy Policy
Last updated January 08, 2026
This Privacy Policy for The Rock Parts Co (“we,” “us,” or “our”) describes how and why we might access, collect, store, use, and/or share (“process”) your personal information when you use our services (“Services”), including when you visit https://naparpc.com.
If you do not agree with our policies and practices, please do not use our Services. Questions can be directed to sites@arthurelliott.com.
1. What information do we collect?
We collect personal information that you voluntarily provide to us, such as names, phone numbers, and email addresses. We do not process sensitive personal information.
We also automatically collect certain information such as IP address, browser type, device information, and usage data for analytics, security, and operational purposes. We may collect this information through cookies and similar technologies.
2. How do we process your information?
We process personal information to:
- Respond to inquiries and provide customer support
- Communicate with users
- Improve our website and services
- Maintain security and prevent fraud
- Comply with legal obligations
3. When and with whom do we share your personal information?
We may share information with service providers that assist with website hosting, analytics, or mapping services. We do not sell personal information. We may also use contact information provided by users to communicate about products, services, promotions, or store-related updates. Any such communications will comply with applicable marketing laws, and users may opt out at any time.
4. Cookies and Tracking Technologies
We use cookies and similar technologies for functionality and analytics. You may disable cookies through your browser settings. We use Google Analytics; you can opt out via Google’s opt-out browser add-on.
5. Data Retention
We retain personal information only as long as necessary for the purposes outlined in this notice unless a longer period is required by law.
6. Data Security
We implement reasonable technical and organizational safeguards to protect your information, though no method of transmission over the Internet is completely secure.
7. Children’s Information
We do not knowingly collect personal information from children under 18.
8. Your Privacy Rights
Depending on your state of residence, you may have rights to access, correct, or delete your personal information. Requests may be submitted by contacting us.
9. DO-NOT-TRACK
We do not currently respond to Do-Not-Track browser signals.
10. Updates
We may update this Privacy Policy periodically. The updated version will be posted with a revised date.
11. Contact Us
The Rock Parts Co
3639 Hopi Drive
Pueblo, CO 81008
(719) 542-9568